Cambridge City
MA

City Manager's Agenda Item
CMA 2017 #226
PLACED ON FILE
Sep 11, 2017 5:30 PM

A communication transmitted from Louis A. DePasquale, City Manager, relative to Awaiting Report Item Number 17-61, regarding the Cambridge Community Electricity Program including the number of residents who chose the 100% renewable option as of the end of July 2017, how many residents opted out of the program as of the end of July 2017, and attempts by other electricity suppliers to switch Cambridge customers to their services.

Information

Department:City Manager's Office, LADSponsors:
Category:Awaiting Report Response

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In response to Awaiting Report Item Number 17-61, regarding the Cambridge Community Electricity Program including the number of residents who chose the 100% renewable option as of the end of July 2017, how many residents opted out of the program as of the end of July 2017, and attempts by other electricity suppliers to switch Cambridge customers to their services, Assistant City Manager for Community Development Iram Farooq reports the following:

 

There were 37,747 enrollments in Standard Green as of the end of July, divided between residential and non-residential customers as follows:

- Residential: 32,880

- Non-residential: 4,867

 

There were 507 enrollments in the 100% Green option as of the end of July, divided between residential and non-residential customers as follows:

- Residential: 480

- Non-residential: 27

 

There were 3,176 Opt outs translating into a 7% opt-out rate at launch, which is in the normal range. Typically, aggregation suppliers budget an opt-out rate of as much as 10%.

 

When notices about the program initially went out in June some residents reported to city staff that other suppliers were engaging in door-to-door canvassing to convince residents to switch their electricity supplier on the spot. We believe this concentrated effort was specifically targeted to reach Cambridge customers prior to launch of the aggregation in July. While sales efforts in Cambridge by a number of different electricity suppliers continue, primarily through telemarketing and direct mail, neither city staff nor the staff that manages customer service for the aggregation have heard mention of door-to-door canvassing recently.

Meeting History

Sep 11, 2017 5:30 PM Video City Council Regular Meeting
draft Draft
RESULT:PLACED ON FILE